Vevo on LinkedIn: Amapiano and Afrobeats videos saw nearly 4 billion global views on Vevo in… (2024)

Does Tyla’s Grammy win signal a shift in the global music landscape?This year, amidst the glittering array of stars and historic wins, a new narrative unfolded—one that might redefine how we perceive African music on the global stage.In the brand new Best African Music Performance category, Tyla scooped the award for her hit ‘Water’, a track that’s firmly in the Amapiano camp. The genre, coming out of South Africa, is changing the conversation around African music; Afrobeats isn't the only game in town – not by a long chalk.But this isn't just about a new category or a single award. It's about the recognition of diverse talents, and evolving global sounds. Amapiano's popularisation, led by artists like Tyla, signifies a broader acceptance and celebration of African music, beyond the familiar sound of Afrobeats.But why Amapiano, and why now? And what does this mean for the future of global music scenes, from K-Pop to the next undiscovered genre waiting in the wings?Dive into the full story behind this Grammy milestone, explore the controversy surrounding the new category, and discover what this could herald for the future of music on the global stage.📖 Read more: https://lnkd.in/eDr5D7vF#Grammys2024 #amapiano #musictech #musicindustry #musicintelligence

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There’s no doubt that 2023 has proven to be yet another remarkable year for African music. From serving dance floors throughout the continent to home streaming audiences, listening to modern African music is something many people worldwide now consider hip and chic. In our latest article, we discuss 5 important strides African music, especially Nigerian music, made throughout the world in 2023.https://lnkd.in/dxu88x-H

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Despite the challenges posed by geographic isolation and a relatively small population compared to other music markets, Australia has begun producing many successful artists that are achieving global recognition. According to the2023 Global Music Reportby the IFPI, Australasia experienced growth of 8.1% in recorded music revenue, an increase on the prior year’s growth rate of +4.7%. While more established Australian popstars like Sia and 5 Seconds of Summer may account for the majority of global stream counts, many emerging Aussies have found their success by straying away from the mainstream. With influences ranging from psychedelia to surf-rock, international fans are more tuned to the country's unique soundscape than ever before.Discover the subgenres that are fueling Australian music exports at: https://lnkd.in/eaAY4jQR#musicindustry #musicindustrynews #musictech #musicbusiness

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Why Are CBD Gummies Becoming Popular In The Music Industry?: It’s no secret that the music industry has seen a lot of changes in recent years, and one of the…Read more: Why Are CBD Gummies Becoming Popular In The Music Industry? via #TheCityCeleb

📰 ICMP to Launch Anti-Piracy Platform for Music Publishers in Partnership With MUSO, Spain’s Recorded Music Market Grew 11.53% During H1 2023, DistroKid Has Acquired Bandzoogle and much more!🎶 Check out major music industry news you may have missed this past week!#IMPALA #ai #distrokid #Spain #royalties #music #newsletter #explorationweekly #musicnews

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What are you transforming your passions into? The world is an ocean of possibilities and with technology giving you the access, don't hold your creative talents. Let them flow!#creativetalent #successmindset #talents #businesstips #passionandpurpose #globalcitizen #creativearts #management #leadership

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Latin music saw tremendous growth between 2020 and 2022, with a 55.29% increase in album consumption in the U.S., surpassing the growth of other major genres like R&B/hip-hop, rock, pop, and country.Now, this surge is fueled by artists collaborating across genres and major music corporations actively promoting these collaborations to reach diverse audiences and tap into new markets.In Brazil, we have a rich musical heritage from our African rhythms roots, indigenous traditions, and diverse cultural influences. Iconic genres such as samba, bossa nova, funk, sertanejo (Brazilian country music), and MPB (Música Popular Brasileira) have a significant following among the majority of the population.While Brazilians may have a deep connection to their own musical traditions, it can sometimes limit their exposure and interest in Latin music from other countries. This is often due to a lack of knowledge about the Latin music industry and the emphasis placed on promoting national sounds within the Brazilian music industry.However, by breaking down these barriers and embracing the diverse world of Latin music, we can unlock exciting creative possibilities and foster cultural exchange. #LatinMusic #CulturalExchange #MusicIndustry #DiverseAudiences #BrazilianMusic #ExploringGenres#music https://lnkd.in/d4PT4nXT

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Why Are CBD Gummies Becoming Popular In The Music Industry?: It’s no secret that the music industry has seen a lot of changes in recent years, and one of the…Read more: Why Are CBD Gummies Becoming Popular In The Music Industry? via #TheCityCeleb

Do you know that everything unfolding in Nigerian music today has happened before? Yes, the “Afrobeats To The World” phenomenon isn’t new and independent and Joey Akan explains why and more in this post. Find out more about this reality in the post below 👇🏿 https://lnkd.in/d3JxEiX8

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Did you know that while the Nigerian music industry is the largest on the continent, South Africa, the second largest music industry, has remained the most profitable music market in the region, bringing in the bigger bucks?Click the link below to find out why 👇https://lnkd.in/dGfut93y

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